At the end of November, long-time KSL News anchor Dick Nourse retired, depriving Utah’s airwaves of his distinctive, authoritative voice for the first time in the memory of almost anyone living in Utah. Or, did it? As listeners to radio along the Wasatch Front can attest, that familiar, dignified, deep voice is now beaming from several area stations in support of a product that Nourse believes could literally change the world.
Most may have assumed that Nourse’s retirement would be just that, a retirement. The beginning of a life spent on the golf course, in the swift pursuit of leisure. But, not so for Nourse. During his illustrious career, there were many goals and aspirations that he was not able to achieve, primarily because of restrictions in his news contract. With his retirement from the news desk, he is now free to pursue those outside goals and interests.
He enjoys historical documentaries and has long been interested in lending his vocal talents to narrations and readings in such productions. In fact, he insists he is poised to be much busier working in his retirement than he ever was during his working career. But, the first of those projects to emerge into the public eye is something he never envisioned nor planned.
Dick Nourse has suddenly found himself as the public spokesman for LifeCaps, a revolutionary new product from the Salt Lake City-based company LifeCaps Neutraceuticals LLC. It was a move that surprised him more than it did anyone else because, throughout his career, Nourse has always refused out of hand the many previous offers he has had to endorse commercial products.
As a serious journalist, Nourse has adamantly refused to pitch products because of his belief, on principle, that a journalist must retain both his dignity and objectivity. And he still holds that opinion as strongly as ever. He insists no one will ever see him selling cars, appliances, or whatever. What then, makes LifeCaps different?
Nourse insists it’s the product itself. Believed to be the first pill ever developed containing 100% of all nutrients required to indefinitely sustain human life, according to Nourse, a person with at least 15% body fat could feasibly live for days, or even weeks, on water and LifeCaps alone. And, because the body is assimilating all of its required nutrients, hunger pangs are significantly reduced, or even eliminated, with LifeCaps.
Developed by Russ Bianchi, the world-renowned formulator of virtually all best-selling power bars and other nutritional and natural ‘green’ foods, at his Adept Laboratories, LifeCaps epitomizes the concept of science fiction turned science reality. Until now, a pill containing 100% of all nutrients a human being requires to live and remain healthy and invigorated has simply been fodder for writers and theorists.
With LifeCaps, the average person receives all the nutrition required to live and remain healthy, but not the calories. This enables the body to burn stored body fat for energy, so the person loses fat and weight until the body reaches a body fat level of 15%. As the average body reaches that low level of body fat, it becomes more difficult to burn enough fat to provide all the energy one might need, at which point an outside source of calories may be required.
They are the perfect solution to the nutritional requirements of any 72 hour kit or other emergency kit. A small bottle of LifeCaps could be included in every hiker’s or boy scout’s backpack and accompany any day of hunting, fishing, or ATV outing. They could even be an ideal solution for a soldier’s kit.
But it was the potential for global humanitarian relief that most interested Nourse, and was the reason he became a public proponent of LifeCaps.
He cited the countless natural and human-caused disasters he has witnessed throughout the world in his 43 years reporting the news. Hurricane Katrina, famine in Africa, and mass refugee camps during wars and following earthquakes in third world and developing nations. He pointed out the difficulties in getting enough food to those in need in such circumstances, and the countless millions who die while waiting for that relief.
LifeCaps is an ideal solution in the face of such global catastrophes. They can be transported and reach those who need help quickly and efficiently. There is no cooking or preparation needed. They can also provide immediate nutrition to those who may be too weak or ill to take solid food during the first crucial hours or days after they reach Red Cross or refugee relief centers.
Nourse felt that LifeCaps’ unprecedented potential to save lives was so important that he had to become involved. “The need throughout the world is simply too great, and when a solution such as this stares you in the face, it just can’t be ignored,” Nourse insists.
